An animation of a yellow and red split-screen background with a blue square in the centre. The text “ON THE GO” appears in the top left corner.

Moby Digg uses basic colours and shapes for photo exhibition identity

Words: Rebecca Fulleylove
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Date: 12 February 2016; Work
Graphic Design

Munich-based studio Moby Digg’s latest project is the branding and visual identity for the photo exhibition put on by the Asia-Europe Foundation (ASEF) titled On the Go. Representing over 50 countries the show explores the “cultural differences as well as similarities between Asia and Europe under the guidance on an international jury,” according to Moby Digg.

More structured than the studio’s work we featured last time, the identity uses primary colours to act as a base for the work to move around. This is emphasised by the use of simple shapes that frame the photos in the posters and flyers for the show. The Mondrian-like panels of red, yellow and blue make the identity pop but the crispness avoids overwhelming the images. On the Go was held in Luxembourg at the end of last year and as well as a microsite, Moby Digg was also asked to design the show’s catalogue which displayed the winning submissions. Adopting a similar pared-back approach, the swatches of colour act as placeholders for photographs giving a neatly collaged vibe.

A collection of printed booklets with bold blocks of red, blue and yellow. Legible headings in black sans-serif type read “Index”, “Short List” and “About”. — Above
Moby Digg: ASEF, On the Go

A collection of postcards scattered across a grey surface. Some show photographs of people and architecture, while others feature a bold red, yellow and blue design with the text “Photo Exhibition ‘On the Go’ by the Asia-Europe Foundation (ASEF)”. — Above
Moby Digg: ASEF, On the Go

A grid of nine graphic compositions using a primary colour palette of red, blue, yellow and white. Each layout features abstract geometric blocks and white linear elements, some accompanied by the text “ON THE”. — Above
Moby Digg: ASEF, On the Go

A stack of five white books with red spines. The spines feature a black graphic and the words “ON THE GO”. — Above
Moby Digg: ASEF, On the Go

A white hardcover book stands angled against a grey background. The cover features primary coloured blocks and two photographs, with the title “On the Go” printed vertically. — Above
Moby Digg: ASEF, On the Go

An open book with two bright red pages. The left page features the word “INTRODUCTION” split across two lines in bold white capitals. — Above
Moby Digg: ASEF, On the Go

An open book displays a black and white photograph of a person standing in a shallow body of water. They hold a long pole and stand beside a small wooden boat. — Above
Moby Digg: ASEF, On the Go

A close-up of a fabric flag with yellow, blue and red sections. A white graphic on the red section features two safety pins and the words “ON THE GO”. — Above
Moby Digg: ASEF, On the Go

Further Info

www.mobydigg.de

About the Author

Rebecca Fulleylove

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Rebecca Fulleylove is a freelance writer and editor specialising in art, design and culture. She is also senior writer at Creative Review, having previously worked at Elephant, Google Arts & Culture, and It’s Nice That.

Moby Digg uses basic colours and shapes for photo exhibition identity

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