Last week It’s Nice That had the unenviable task of picking a winner from 4,500 entries to the Swatch MTV Playground animation competition, and the quality and imagination on show was genuinely exciting. Eventually the judges settled on Beatriz Perez Fernandez, and her eye-catching red-carpet inspired design which we felt combined clever use of the online tools with an obvious Europe Music Awards twist, but there were plenty of other entrants who created some beautiful stuff. Congratulations to Beatriz and all those who made our job so ruddy tough!
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.