Annual reports aren’t the most exciting sounding of entities, but in the right hands, they can certainly become beautiful. Take Manchester agency Music’s designs for the British Fashion Council’s 2014/15 annual review. With an all-black cover, gorgeous imagery and bold typography, you’d do well to tell it apart from a slick coffee table tome. The book showcases the BFC’s “five strategic pillars”, according to Music; Business, Education, Innovation & Digital, Investment and Reputation, with imagery from events including London Fashion Week, the British Fashion Awards and London Collections Men.
“This year we wanted the design of the BFC Annual Review to be as much of a statement as the content itself,” says Music creative Lottie Brzozowski. “Techniques and finishes such as foiling and gilt edging have contributed to the confident aesthetic and overall bold tone of the book. Externally, the slipcase format allowed us to highlight the word ‘influence’ down the exposed edge of the cover.”
About the Author
Emily joined It’s Nice That as Online Editor in the summer of 2014 after four years at Design Week. She is particularly interested in graphic design, branding and music. After working It's Nice That as both Online Editor and Deputy Editor, Emily left the company in 2016.