The lyric video is a bit of a new phenomenon, but has given creatives confident with typography the opportunity to really strut their stuff. U2’s latest is beautifully penned and filmed by New York based creatives Oliver Jeffers (yes you probably recognise his handwriting) and filmmaker Mac Premo. Aptly shot, seductive type and some handy location scouting make this a beauty. Check it out here on Facebook.
About the Author
Alex joined as director in 2008 and oversees the commercial side of The HudsonBec Group which includes It's Nice That, Anyways, Lecture in Progress and If You Could Jobs. Contact him to discuss working with us on sponsored content, commercial partnerships, media partnerships and commissioning work.