Music Video: Mac Premo and Oliver Jeffers bring U2's lyrics to life

Date
25 November 2013
Reading Time
1 minute read

The lyric video is a bit of a new phenomenon, but has given creatives confident with typography the opportunity to really strut their stuff. U2’s latest is beautifully penned and filmed by New York based creatives Oliver Jeffers (yes you probably recognise his handwriting) and filmmaker Mac Premo. Aptly shot, seductive type and some handy location scouting make this a beauty. Check it out here on Facebook.

Above

Mac Premo and Oliver Jeffers: Ordinary Love

Above

Mac Premo and Oliver Jeffers: Ordinary Love

Above

Mac Premo and Oliver Jeffers: Ordinary Love

Above

Mac Premo and Oliver Jeffers: Ordinary Love

Share Article

About the Author

Alex Bec

Alex joined as director in 2008 and oversees the commercial side of The HudsonBec Group which includes It's Nice That, Anyways, Lecture in Progress and If You Could Jobs. Contact him to discuss working with us on sponsored content, commercial partnerships, media partnerships and commissioning work.

alex@thehudsonbecgroup.com

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.