My LDF: Angus Hyland

Date
21 September 2011
Reading Time
2 minute read

My LDF continues its relentless search for what’s hot during this year’s London Design Festival. Next up, graphic design behemoth Angus Hyland, who is a partner at Pentagram which designed the visual identity for this year’s festival.

What are you most looking forward to at this year’s festival?

The variety and scope of events in this year’s festival is astounding. Looking forward to John Pawson’s piece in St Paul’s and Amanda Levete’s installation outside the V&A.

What is the event, place or memory that really sums up the LDF for you?

The V&A is a great home for the festival. As it’s always been my favourite museum in London, the combination of the LDF events alongside the permanent exhibits is a treat.

Any tips for LDF first-timers?

Go to the London Design Festival website and you can then choose your own diary of events, talks and places to see. I like the fact that you can walk around by districts which makes it feel more concentrated.

What’s the best way to relax after a long day at the LDF?

Obviously find the nearest pub.

What’s your favourite London design icon?

I know it’s a cliché but I’d have to say for its functionality (let alone its originality), the London Underground map.

In three words, how would you describe the state of the UK design industry?

A bouncy castle.

www.pentagram.com

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About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

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