
My Name is Wendy plays with transparency and density for art3 campaign
To celebrate the 30th anniversary of art3, a non-profit arts organisation based in Valence, France, My Name is Wendy was commissioned to produce Always want the Space to Reappear a graphic design project that saw the studio produce 16 new posters. The project was launched simultaneously in three ways: online via social networks, through a virtual exhibition and in a physical urban exhibition.
“The posters are based on a repeated graphic module. It’s an emergence of a shape in a process of duplication, movement or proliferation until it is exhausted,” explains the studio. "There are insertions within layers that create micro-differences in the density and transparency. This principle stages a “ghostly” module and creates a temporality through the succession of areas/surfaces.”
The posters were physically displayed around the town of Valence throughout February and March 2017. For the virtual exhibition, artists who had been commissioned by art3 were invited to photograph a billboard in their hometown, and the studio digitally placed the artwork within the display case. The posters are available to purchase by contacting art3.

My Name is Wendy: art3, 30th Anniversary

My Name is Wendy: art3, 30th Anniversary

My Name is Wendy: art3, 30th Anniversary

My Name is Wendy: art3, 30th Anniversary

My Name is Wendy: art3, 30th Anniversary

My Name is Wendy: Virtual Exhibition – Chicago

My Name is Wendy: Virtual Exhibition – Chicago

My Name is Wendy: Virtual Exhibition – New York

My Name is Wendy: Urban Exhibition – Valence

My Name is Wendy: Urban Exhibition – Valence
- “All I could see was puppets”: Johnny Kelly on his series of sweet shorts for Cheerios
- Melek Zertal's illustrations all feature different versions of herself
- Wyatt Knowles on his DIY approach to poster design
- Jaemin Lee takes on the influence of 80s pop in his illustrative process and aesthetic
- A Pint in London: a new game where the quest is for the perfect tipple
- “There is no value in change for change’s sake”: an exclusive look at Spin's update of Mubi’s visual language
- Get ready for 230 new emojis to confuse your mum with
- Netflix rolls out brand new ident for all its original material
- David Rothenberg discusses his unique portraits of the passengers of planes
- Photographer Nick Turpin captures cars bathed in the lights of Piccadilly Circus
- Byun Young Geun likens illustration to “looking into a mirror”
- Naranjo-Etxeberria designs an identity aiming to cause impact at first glance