My Name is Wendy plays with transparency and density for art3 campaign

Date
14 March 2017
Reading Time
1 minute read

To celebrate the 30th anniversary of art3, a non-profit arts organisation based in Valence, France, My Name is Wendy was commissioned to produce Always want the Space to Reappear a graphic design project that saw the studio produce 16 new posters. The project was launched simultaneously in three ways: online via social networks, through a virtual exhibition and in a physical urban exhibition.

“The posters are based on a repeated graphic module. It’s an emergence of a shape in a process of duplication, movement or proliferation until it is exhausted,” explains the studio. "There are insertions within layers that create micro-differences in the density and transparency. This principle stages a “ghostly” module and creates a temporality through the succession of areas/surfaces.”

The posters were physically displayed around the town of Valence throughout February and March 2017. For the virtual exhibition, artists who had been commissioned by art3 were invited to photograph a billboard in their hometown, and the studio digitally placed the artwork within the display case. The posters are available to purchase by contacting art3.

Above

My Name is Wendy: art3, 30th Anniversary

Above

My Name is Wendy: art3, 30th Anniversary

Above

My Name is Wendy: art3, 30th Anniversary

Above

My Name is Wendy: art3, 30th Anniversary

Above

My Name is Wendy: art3, 30th Anniversary

Above

My Name is Wendy: Virtual Exhibition – Chicago

Above

My Name is Wendy: Virtual Exhibition – Chicago

Above

My Name is Wendy: Virtual Exhibition – New York

Above

My Name is Wendy: Urban Exhibition – Valence

Above

My Name is Wendy: Urban Exhibition – Valence

Share Article

About the Author

Owen Pritchard

Owen joined It’s Nice That as Editor in November of 2015 leading and overseeing all editorial content across online, print and the events programme, before leaving in early 2018.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.