It’s common knowledge that music video budgets have been tight for some time now. So, when presented with such an unabashed exploration of techniques, scenes, and casting all in four and a half minutes you have to stand up and take note. Having only graduated from The Norwegian Film School in 2010, director André Chocron has created something beyond his years that I’m sure will do the band wonders in the PR game. Hell, even if it’s not your cup of tea – where else will you find a video with underwater dancers followed by skateboarding businessmen?
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Alex is co-founder of It’s Nice That. Once one of the main contributors to the site, he stepped back from writing as the business expanded. He currently works across It’s Nice That, Creative Lives in Progress and If You Could Jobs.
