Nadia Lee Cohen has shot the latest Olivia Von Halle campaign, and it’s as surreally cinematic as you’d expect from the British photographer. Featuring a cast of mannequin-like female models draped in the brand’s high-sheen silk pyjamas, the series of images paints a picture of distorted suburbia.
“I wanted to achieve the feeling of secrecy in a suburban setting,” Nadia tells It’s Nice That. “The shoot was centred around the idea of gossip in a small town. I wanted these women to have anxious, concerned expressions and exert a general concern with what the other women might be saying about them.”
The scenes are explicitly retro, from the plastic-covered sofas, old school phones and giant wooden tv cases, to the women sunbathing with a metal reflector. Nadia says her references were Hitchcock and an iconic depiction of American Dream domestic life – Tim Burton’s Edward Scissorhands.
“The images feel very emotive, I really love this campaign,” Nadia concludes on the triumphs and trip-ups of the project. “Olivia Von Halle are a dream to work with as they allow me complete creative freedom. Perhaps the biggest challenge was persuading the girls to bleach out their eyebrows.”
- Material is the magazine committed to female-identifying individuals
- From sensuous fruit to mythical quests, Jacques Brun’s photographs are a masterclass in lighting
- Klas Ernflo’s illustrations for the Moderna Museet restaurant are a treasure hunt around the gallery’s collection
- In Search of Frankenstein by Chloe Dewe Mathews embodies Mary Shelley's "nightmarish vision" 200 years on
- "Excitement, change and hope": a poster workshop in a Camden basement from 1968 to 1971
- Designer Marc Armand on reimagining the French football team’s jerseys ahead of the World Cup
- The Scouts rebrand aims to reflect a “more relevant image of Scouting”
- Benedikt Luft's identity for Lazy represents the joyful nature of a drunken outdoor party
- Bonjour Garçon combines photography and graphic design to make "strong and delicate" work
- Custom Typefaces: are they worth the hype?
- From being bad to burping glitter: things we learned at The Adobe 99U Conference
- Airbnb launches new bespoke font Cereal, designed with Dalton Maag for online and offline fluidity