A look inside the brand guidelines for the amazing 1970s Nasa "worm" logo

Date
19 August 2015
Reading Time
1 minute read

Design/space geeks, maybe you’ll want to sit down for this one. The good people of Wired magazine have drawn our attention to lovely designs that New York studio Danne & Blackburn created for Nasa in the 1970s. According to Display who first wrote about their design programme back in 2011, the black and white typographic marque was designed as a replacement for the famous blue roundel that features a rocket ship and red arrow. The new “worm” design aimed to create a look that was futuristic and a little more grown up. Danne & Blackburn’s graphic design guidelines manual is shown in all its glory over on Flickr, but here’s a little preview to whet your graphics-hungry palette.

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Danne & Blackburn: Nasa identity

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Danne & Blackburn: Nasa identity

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Danne & Blackburn: Nasa identity

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Danne & Blackburn: Nasa identity

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Danne & Blackburn: Nasa identity

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About the Author

Emily Gosling

Emily joined It’s Nice That as Online Editor in the summer of 2014 after four years at Design Week. She is particularly interested in graphic design, branding and music. After working It's Nice That as both Online Editor and Deputy Editor, Emily left the company in 2016.

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