Next up from our prank-themed Nicer Tuesdays is London based designer John King talking about the power and possibility of seemingly silly ideas. Josh began his talk by showing both good and horrendous examples of brands trying to piggyback on current news events before moving onto a prank he and his creative partner Andy Dawes played last year.
On hearing news of Alex Ferguson’s imminent retirement they put a piece of chewing gum on eBay purporting to be the Manchester United manager’s very last. Social media exploded, the press got involved and the price reached £150,000 before it was taken down. Josh explained that even though many were sceptical from the off, people appear to enjoy a spoof as long as it’s well-crafted.
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They have brought their professionalism to both our Printed Pages magazine and the It’s Nice That Annual 2013, and we look forward to working with them in 2014 and beyond. To contact Park, email Alison at [email protected] or via the website www.parkcom.co.uk.
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