Veronica Ditting on The Gentlewoman and her editorially driven design process

Date
18 April 2018
Reading Time
1 minute read

Creative director Veronica Ditting is best known for her landmark work in the publishing industry, including the design of The Gentlewoman, and her art direction of Fantastic Man and Cos Magazine. At Nicer Tuesdays she spoke about her London-based studio, which is surprisingly compact for its impressive output, at just six people.

“The approach of the studio is editorially driven,” she explains in the short clip – an edited version of the full talk, which could not be published in full as it featured top secret details of studio projects. “It’s not just about form, but also the dialogue between me and the collaborators… the dialogue between form, creative direction, photography and language.”

Above
Left

Dropbox

Dropbox Paper is a collaborative workspace that eliminates distractions that get in the way of creativity. Because you can work with all types of content – from video, to sound to code – in Paper, you and your collaborators can easily edit and discuss all aspects of your project in one centralised place.

Right

Adobe Stock

Keep your work fresh with Adobe Stock. No matter what project you’re working on, you can always find the perfect asset in the library of over 90 million high-quality images, graphics, videos, templates, and 3D assets plus our Premium and Editorial. Join them at Nicer Tuesdays to see what amazing things you can create with Adobe Stock. Click here to try Adobe Stock free for one month.

Above

Adobe Stock

Keep your work fresh with Adobe Stock. No matter what project you’re working on, you can always find the perfect asset in the library of over 90 million high-quality images, graphics, videos, templates, and 3D assets plus our Premium and Editorial. Join them at Nicer Tuesdays to see what amazing things you can create with Adobe Stock. Click here to try Adobe Stock free for one month.

Above
Left

The Conran Shop

The Conran Shop is the home of considered, curated design. Founded by Sir Terence Conran in 1974, The Conran Shop is forever evolving, with good design always at its core. Offering a unique and personal blend of design classics and future icons, its innovative collections have inspired, surprised and delighted visitors for generations.

Right

The Five Points Brewing Company

The Five Points Brewing Company is an independent brewery based in Hackney, London, brewing with a commitment to provenance, quality, consistency and the community since 2013.

Above

The Five Points Brewing Company

The Five Points Brewing Company is an independent brewery based in Hackney, London, brewing with a commitment to provenance, quality, consistency and the community since 2013.

Share Article

About the Author

It's Nice That

This article was written by the It’s Nice That team. To find our editors and writers, please head over to our Contact page.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.