Eric Hu on the visual system behind NikeLab, tackled in 48 hours

Get ready for some beautifully succinct and perceptive design chatter with the one and only Eric Hu.

11 December 2020


Rounding up November’s Nicer Tuesdays Online, we rejoiced as one of our favourite creatives dialled in from New York. As former global design director of Nike and director of design at Ssense, Eric Hu has tackled some tricky design challenges in the highest echelons of the creative industry, and showcasing such examples, he took us through one of the first jobs entrusted to him during his tenure at Nike.

With copious amounts of detail covering the fundamentals of branding, design authorship and typography tips galore, Eric took us through the creative process behind the identity of Nikelab. Before he delved into the project, however, something he initially put to paper in just 48 hours, Eric provided a whistle-stop tour of his design practice to date. A designer who brings poetry to the way he talks about design, this highly insightful talk peppered us with many jewels, from “I make images scream and words sing” to “I get a metaphorical scalpel and try to take things apart”, referring to how he understands his role as designer. Concluding the talk with a couple of questions from the audience on how he creates variety from a sense of simplicity, Eric’s talk is a design masterclass crammed into 20 juicy minutes.

Event Partner


Pinterest is all about bringing creative inspiration to people’s lives. Graphic design. Photography. Boozy vegan breakfast... Whether you’re wooing a tricky client or feeding your friends, Pinterest has ideas to spark you into action.

Share Article

Further Info

Nicer Tuesdays is our monthly event of creative talks. You can find out more here.

About the Author

It's Nice That

This article was written by the It’s Nice That team. To find our editors and writers, please head over to our Contact page.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.