Bizarre ad uses synchronised swimmers to advertise Japan’s hot springs

Date
3 November 2015
Reading Time
1 minute read

What better way to advertise the hot springs of Osenke Oita in Japan than to get a load of professional synchronised swimmers to perform routines in the lush natural pools and baths. Featuring Olympic gold medallist Raika Fujii as one of the nose-clipped swimmers, high speed kicks, splashes and rotations interrupt the serene surroundings of the springs.

With a Benny Hill-like soundtrack, the high-energy and precision of the swimmers is at odds with the laid-back attitudes of the other bathers. A funny and simple way to showcase the natural beauty the hot springs have to offer, the ad is just the right side of bizarre to make it charming and memorable. Word of warning though if you ever frequent Onsenke Oita’s springs, visitors are not allowed to wear a swimsuit or even swim in the baths as the very odd disclaimer at the end explains.

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Shinfuro: Synchronized swimming in hot springs (screenshot)

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Shinfuro: Synchronized swimming in hot springs (screenshot)

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Shinfuro: Synchronized swimming in hot springs (screenshot)

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Shinfuro: Synchronized swimming in hot springs (screenshot)

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Shinfuro: Synchronized swimming in hot springs (screenshot)

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About the Author

Rebecca Fulleylove

Rebecca became staff writer at It’s Nice That in March 2016 before leaving the company at the end of 2017. Before joining the company full time she worked with us on a freelance basis many times, as well as stints at Macmillan Publishers, D&AD, Dazed and frieze.

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