What better way to advertise the hot springs of Osenke Oita in Japan than to get a load of professional synchronised swimmers to perform routines in the lush natural pools and baths. Featuring Olympic gold medallist Raika Fujii as one of the nose-clipped swimmers, high speed kicks, splashes and rotations interrupt the serene surroundings of the springs.
With a Benny Hill-like soundtrack, the high-energy and precision of the swimmers is at odds with the laid-back attitudes of the other bathers. A funny and simple way to showcase the natural beauty the hot springs have to offer, the ad is just the right side of bizarre to make it charming and memorable. Word of warning though if you ever frequent Onsenke Oita’s springs, visitors are not allowed to wear a swimsuit or even swim in the baths as the very odd disclaimer at the end explains.
- Join It’s Nice That and Adobe XD for an evening of discussion on digital design
- In her latest series, Lauren Harris captures moments of violence and tenderness in the boxing ring
- Bold and borderless, Ji Soo Eom’s designs echo the multiverse
- Max Siedentopf's new series injects some excitement back into the humble passport photo
- Graphic designer David Rindlisbacher disrupts his typography-heavy designs with technology
- Joe Melhuish’s zany creations are populated by “joyful characters with manic, chaotic auras”
- Led By Donkeys is crowdfunding £50,000 for “honest” No Deal Brexit ad campaign
- Taschen’s recent release celebrates “the greatest cat photographer of the 20th Century”
- The Advertising Standards Authority has banned its first ads for “harmful” gender stereotyping
- Introducing the It’s Nice That Graduates of 2019!
- Suzy Chan’s portfolio boasts original graphic design, animation, typography and so much more
- Stefanie Tam’s graphic design grounds conceptual thinking in compelling visuals