Architecture: Smart and fun overhaul for Paul Smith's Mayfair outpost

Date
10 September 2013
Reading Time
1 minute read

I used to work in Mayfair for a while, a period of my life I chiefly remember for prohibitively high lunch costs and an introduction to what plastic surgery actually looks like in real life. But its combination of high fashion, history and wealth throws up its fair share of interesting buildings and the new Paul Smith shop designed in conjunction with 6a architects is sure to join that roster.

The exterior is covered with eye-catching cast iron panels which incorporate some of Paul’s own doodles (such as the bird below) – a wonderful manifestation of a brand which has long embodied both quality and personality. This combination continues inside with a sleek, stylish feel allied with nice details like the wall of the shoe section covered with 26,000 dominoes. Have some of that Mayfair!

Above

6a architects: Paul Smith Shop Mayfair

Above

6a architects: Paul Smith Shop Mayfair

Above

6a architects: Paul Smith Shop Mayfair

Above

6a architects: Paul Smith Shop Mayfair

Above

6a architects: Paul Smith Shop Mayfair

Above

6a architects: Paul Smith Shop Mayfair

Above

6a architects: Paul Smith Shop Mayfair

Above

6a architects: Paul Smith Shop Mayfair

Above

6a architects: Paul Smith Shop Mayfair

Share Article

About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.