Paula Scher returns to NYC's Public Theater graphics with new campaign
Pentagram partner Paula Scher first designed a poster for New York’s Public Theater back in the mid-1990s, then in 2008 she refreshed the institution’s whole identity. Now, 20 years after her initial work for the theatre, Paula has worked with Public’s senior graphic designer Kirstin Huber on the visuals for the 2014/15 season.
“Set in Knockout, the font of the Public identity, the season typography skews right or left in alternating bands or plays off strong photography,” the Pentagram website explains. “The campaign updates the classic pop look of the Public Theater graphics, which incorporate photographic images against flat colour backgrounds, this time in an arresting palette of black, white and yellow.”
Appearing across posters, the official brochure, external print ads and on a newly-designed website, this is an eye-catching new identity that pays tribute to its respected graphic design heritage.
Paula Scher/Kirstin Huber: Public Theater 2014/15 season graphics
Paula Scher/Kirstin Huber: Public Theater 2014/15 season graphics
Paula Scher/Kirstin Huber: Public Theater 2014/15 season graphics
Paula Scher/Kirstin Huber: Public Theater 2014/15 season graphics
Paula Scher/Kirstin Huber: Public Theater 2014/15 season graphics
Paula Scher/Kirstin Huber: Public Theater 2014/15 season graphics
Paula Scher/Kirstin Huber: Public Theater 2014/15 season graphics
Paula Scher/Kirstin Huber: Public Theater 2014/15 season graphics
Paula Scher/Kirstin Huber: Public Theater 2014/15 season graphics
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.