If you’re the world’s oldest and most respected auction house, who do you go to when you’re looking for a comprehensive rebrand? Probably to one of the world’s most respected design consultancies. In the case of Sotheby’s that’s exactly what they did, enlisting Pentagram to revamp everything about their visual presence, from their logo mark to the design of their in-house magazine.
The first and most surprising thing you notice about Pentagram’s update is the refinement of the Sotheby’s wordmark. It’s a dramatic shift from Gill Sans to a custom version of Mercury, offering an infinitely more classic appearance. Once they’d nailed this it seems that everything else just fell into place, from the initial redesign of the website to the wholesale re-evaluation of every single element of the brand’s visual output. With Pentagram in tow you can be sure you’re in good hands, but this feels like exceptionally considered work even for them.
- Symbols of freedom "and the struggle for it": a look at the Polish School of Posters
- Soft and pastel-hued, Coline Marotta’s paintings draw from our relationship with tech
- Fyre Festival’s digital designer Tokyo tells its story, two years on
- Jump Ball celebrates the relationship between basketball and the African diaspora
- Stephen Milner’s new series re-contextualises surfing and porn mags through collage
- How Amanda Bonaiuto’s animation for Chocolate Moon turned into a piece of personal reflection
- "I felt I saw the world with different eyes": Jaimy Gail on photographing the concept of normalcy
- Let Salvador Dalí tell your future in a new edition of tarot cards
- Book of Roy: Neil Drabble photographs an American teenager over the course of eight years
- Greta Grotesk is a typeface in homage to the teenage activist’s handwriting
- Double Click October is all about the humble portfolio site
- Graphic Design is Mental: Tips for looking after your state of mind as a designer