Pitch’s new AI tools remove the busywork from everyday deck design

Pitch has introduced a wealth of new AI features to its presentation platform, all aimed at improving how creatives – both individuals and agencies – make decks. Rather than auto-generating slides or simply making processes faster, however, new Pitch AI features are hardwired to systemise and organise. “AI made first drafts easy; the hard part is turning them into clear, on-brand, memorable work,” Adam Renklint, Pitch co-founder and CEO, says, which is where Pitch AI comes in. “These actions apply your brand tone, rewrite text, and clean up visuals in ways that actually improve decks,” Adam adds, all without the need for separate, isolated tools. This means the busywork between an idea and its execution is outsourced, with Pitch handling the repetitive, time-consuming tasks. “Our users can spend more time on the things AI can’t beat,” he says, like “their taste, judgment, and creativity.”

Above: Copyright © Pitch 2025

The tools themselves tackle both design and copy, with tailored tone of voice systems, translation, and audience-specific text rewriting, alongside visual AI tools, such as sharpening low-resolution images or making background changes. Each tool works side by side to offer something that’s, importantly, cohesive and at the service of its users. “Pitch AI lives where you already create and collaborate,” Adam explains, “so quality goes up and time to final version goes down,” making it easier than ever for creatives to keep their brand consistent whilst jumping between audience and application. 

Similarly, the software’s new tools look to help refine and polish. To this end, there’s a pointed intentionality behind Pitch’s AI offering, as well as an emphasis on skill behind the slides – never looking to replace the creative, but aid them. “For designers, it means fewer pings asking for ‘just a quick fix’,” Adam says, “it’s not a magic button, but it is dependable progress on the parts that decide how your work lands,” making for easier hands-offs, more time to create, fewer review loops and less continuous cleanups. 

Above: Room created in Pitch (Copyright © Pentagram 2025)

There’s also a sense of democratisation at the centre of Pitch’s AI tools, somewhat levelling the playing field between self-employed individuals and bigger agencies. As Adam suggests, “Pitch helps solo creatives and small groups bat above their weight,” increasing their capacity, especially due to its rapid personalisation and engagement analytics. “This gives them something they rarely get,” he says, “clear signals on what’s working, so every next deck gets even better.” Meanwhile, larger studios aren’t left in the lurch by any means, with the new tools allowing them consistency at scale, including incredibly easy alignment across different regions and accounts, shared tonal settings and clear-cut multi-author presentations. Whilst the feature set itself is the same for bigger or smaller studios, every scale benefits, just in different ways. “Freelancers buy back hours and headspace,” Adam adds, “whereas bigger agencies reduce quality drift and cut review cycles.” At the same time, both steer clear of any mishaps due to messy AI tool integration. “My goal is the same for both groups,” he says, “protect the craft, reduce the grind, and help standout work ship on time.”

With AI developing more and more each day, with an eye on the horizon, Pitch already foresees deeper integration with the presentation platform, including smarter layout suggestions and, notably, a chat-based assistant. The idea behind the latter would be to have a creative partner who becomes solely dedicated to one’s specific brand, or, as Adam describes, “an assistant that truly understands your decks and intent,” including their structure, pacing, and brand. “Our overall direction has human creativity in the lead, with AI removing the busywork,” Adam ends, “if it makes your deck clearer, more on-brand, and easier to deliver, we want to focus on it.”

Above: Slides created in Pitch, using Spline assets (Copyright © Pitch 2025)

Above: Slides created in Pitch (Copyright © Spring Studios 2025)