Splendid new identity work for online shop Husler & Rose by POST–

London studio POST– has built an admirable reputation for clean, considered design work for clients across the world. Perusing their portfolio recently we came across this pleasing work for Husler & Rose, an online boutique that sells furniture, homeware and other bits and pieces. Too often we see identities for these kinds of shops that tick off cliched checklists ripped from Instagram mood boards but I feel the POST– team has navigated these pitfalls with skill and style. Inspired by “Herbert Bayer’s Bauhaus posters and the old jazz record sleeve designs of Duke Ellington,” the designers have developed a relevant look and feel that works across both print and digital collateral and breathes a little life into a couple of quite standard conventions.