The Thessaloniki International Greek Diaspora Symposium this year was the first public presentation of the Greek Diaspora and Immigrating Research Program, which aims to increase public understanding of Greek migration, past and present. Thessaloniki-based studio Post-Spectacular Office was brought on for the art direction of the symposium as well as the design of the individual application including posters, banners, invitations, programmes and notebooks.
“We had to answer to three basic guidelines: simplicity, timelessness and flexibility,” says co-founder and creative director of the studio, Stergios Galikas. “Our goal was to create a characteristic and flexible visual language that could cover the present and future actions and events of the Program over time, and create a distinctive and coherent visual identity.”
The branding is inspired by words such as “fluctuation”, “enlargement” and “distance” and also centres around DRIMMI’s logo, which inspired the letter D in the identity, standing for the word “diaspora”. The letter forms adhere to a strict geometric system, consisting of rectangular and semicircular forms, which organises the information.
The black and white colour palette gives the visual language a dynamic aesthetic and suits the geometric approach. The identity reflects Post-Spectacular Office’s style as a whole, which it describes as “contemporary with references to modernism”. “We hope this project conveys our ideas for a simple design with powerful meaning and content,” says Stergios.