Prada sticks its ENTIRE digital archive online. 28 years of it!

Large-scale luxury brands tend to be fairly guarded when it comes to their extensive archives, guarding them under the technological equivalent of those two cheeky goblins in Labyrinth. Not Prada. Recognising the truth in the notion that sharing is caring, the house has just published the whole of its archive online, in a carefully tailored site which makes it entertaining AND easily navigable.

What does this mean for you and I? It means that you can flit back as far as 1987 in its record of editorials, campaigns, catwalk shows and collateral, to watch either the pleasingly retro Autumn Winter show of 1990 (complete with double-breasted trouser suits) or poke around in the original Prada shop in Galleria Vittorio Emanuele II, opened in 1913. It’s the fashion brand equivalent of digging out your childhood photographs and spreading them out for the world to see, and we’re going to dedicate a week’s worth of procrastination to exploring it.