There’s something very endearing about how, when design studios refer to enduring relationships with clients, it often sounds like they’re talking about romantic ones. “Peckham Platform and Praline were introduced to each other by a mutual friend more than ten years ago now,” London-based design studio Praline tells us. “We were originally commissioned to create the identity for the Peckham Space, as it was formerly known – a contemporary art gallery in Peckham dedicated to creating projects that bring artists and the neighbourhood together.”
The relationship between Praline and Peckham Platform has grown into a steadfast one, with Praline producing a huge body of work for the art space over the past five years. “Our role has always been to encourage and maintain a high standard of design for the gallery’s online and printed communications, and this role has previously evolved into working with environments and exhibitions too,” Praline says. It sounds like a pretty solid affair to us.
There are challenges which come with creating a malleable identity that can accommodate and grow with each new project and exhibition, he explains, but Praline’s work, which spans posters, flyers, signage, website design and printed publications seems to have overcome them with ease. “Because of the vast variety of artists working with the gallery, we are always inspired and able to adapt and react with the current shows concept to create new work. We like to connect with the artists, understand the shows and get fully involved any way we can to communicate what the artist’s project is about.
“The focus for us is always about building a solid catalogue of promotional elements, engaging the gallery’s growing community of visitors and making this the core of the visual ideas."
“The logo and the graphic language we designed has sustained its identity and impact," it continues. “The focus for us is always about building a solid catalogue of promotional elements, engaging the gallery’s growing community of visitors and making this the core of the visual ideas. Our original idea of the dotted arrow logo was to put Peckham on the map of London’s contemporary art scene. Now the area has really evolved, and is pointing to this location as an exciting place for engaging art has never been more relevant.”
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