You don’t get much cooler than a fluorescent publication about art and surfing produced in Brooklyn, but luckily WAX magazine has proved itself not to just be another trendy rag, but a bonafide pleasure for all who see it. Take, for example, Printed Pages editor James Cartwright’s reaction when it plopped into the It’s Nice That offices the other day – he squealed like a little piggy and ripped off its plastic binding to flick through its fresh, untouched pages.
Before you start stereotyping, WAX ain’t just some magazine about sea-loving boy-men with white dreads, oh no, the guys who make it state that each issue is “organised around a unique theme and shares the stories of area surfers who are also artists, designers, authors and auteurs.” For their fifth issue they’ve produced a super-fun promo video (below) with a Fitter, Happier-esque voiceover crossed with sun-kissed babes frolicking in the sun, which is a really great way of giving you a taste of what vibes are in store before you commit to purchasing a copy.
Inside the mag they’ve got some of the most radical and interesting game-changers of the art world at the moment, such as Cory Arcangel, Lucas Blalock, Xavier Cha and Hans Ulrich Obrist. Anyone else picturing Hans Ulrich Obrist catching a wave in some board shorts and shimmying into the sunset, feet akimbo right now? Me too – juicy! Anyway, summer’s here and this is the perfect magazine to accompany it – so go get yourself a copy, stat.
- Review of the Year 2018: Back to Back with Astrid Stavro and Jody Hudson-Powell
- Adam Higton and Atelier Bingo collaborate to illustratively visualise the 12 months of the year
- Data journalist Mona Chalabi reviews her 2018 in statistics
- Kim Gehrig's latest advert is an eclectic, inclusive ode to the vulva
- Emulsion is a new magazine offering a holistic view of culture
- What one word best sums up your year? Take part in our Review of the Year Instagram brief
- Blok rethinks the design of cannabis after its legalisation in Canada
- We ask Duncan Cowles to create the ultimate Christmas ad, using only Adobe Stock and some expert advice
- Christmas decorations cause OCD sufferers distress in New York
- Don’t Hug Me I’m Scared to debut at Sundance Film Festival
- Design studio Julia on a decade of turning complex ideas into graphic symbols
- Multi-faceted designers Studio Bergini hops between projects with a cool, clean elegance