The new issue of art, culture and surfing magazine WAX has launched with a bang!

Date
19 June 2014
Reading Time
2 minute read

You don’t get much cooler than a fluorescent publication about art and surfing produced in Brooklyn, but luckily WAX magazine has proved itself not to just be another trendy rag, but a bonafide pleasure for all who see it. Take, for example, Printed Pages editor James Cartwright’s reaction when it plopped into the It’s Nice That offices the other day – he squealed like a little piggy and ripped off its plastic binding to flick through its fresh, untouched pages.

Before you start stereotyping, WAX ain’t just some magazine about sea-loving boy-men with white dreads, oh no, the guys who make it state that each issue is “organised around a unique theme and shares the stories of area surfers who are also artists, designers, authors and auteurs.” For their fifth issue they’ve produced a super-fun promo video (below) with a Fitter, Happier-esque voiceover crossed with sun-kissed babes frolicking in the sun, which is a really great way of giving you a taste of what vibes are in store before you commit to purchasing a copy.

Inside the mag they’ve got some of the most radical and interesting game-changers of the art world at the moment, such as Cory Arcangel, Lucas Blalock, Xavier Cha and Hans Ulrich Obrist. Anyone else picturing Hans Ulrich Obrist catching a wave in some board shorts and shimmying into the sunset, feet akimbo right now? Me too – juicy! Anyway, summer’s here and this is the perfect magazine to accompany it – so go get yourself a copy, stat.

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WAX Magazine Issue 5. Photo by Dafy Hagai

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WAX Magazine Issue 5. Photo by Dafy Hagai

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WAX Magazine Issue 5. Photo by David Brandon Geeting

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WAX Magazine: Photos courtesy of Selectism. Editorial photo by Erin O’Keefe

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WAX Magazine: Photos courtesy of Selectism. Editorial photo by David Brandon Geeting

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WAX Magazine: Photos courtesy of Selectism

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WAX Magazine: Photos courtesy of Selectism. Editorial photo by John Luke

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WAX Magazine: Photos courtesy of Selectism. Editorial photo by Van Robinson

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About the Author

Liv Siddall

Liv joined It’s Nice That as an intern in 2011 and worked across online, print and events, and was latterly Features Editor before leaving in May 2015.

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