Punchdrunk are usually responsible for things like guiding you round a complex maze of sand, trees, fallen heroines and interweaving narratives thanks to their stunning interactive theatre productions. Now though, they’re revealing the results of a far more intricate wee project, an Andy Warhol-inspired app.
The app, Silverpoint, was developed as a collaboration with Absolut vodka with digital agency Somethin’ Else, and is based on Warhol’s blotted-line drawings of the same name, which he used to replicate images. Just as participants in Punchdrunk shows meander through various scraps of narrative and interaction to form a final resolution, so users of the app gradually work through snippets of information to work through the mystery of the disappearance of a woman named Chloe. It’s great to see an imaginative piece of branded content taking practitioners renowned for one medium and tasking them with a project in one that’s very, very different.
About the Author
Emily joined It’s Nice That as Online Editor in the summer of 2014 after four years at Design Week. She is particularly interested in graphic design, branding and music. After working It's Nice That as both Online Editor and Deputy Editor, Emily left the company in 2016.