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A collection of branding materials for Febrik, including a white folder, a brochure, and a business card. A smartphone displays a website, while a pale green card reads “We would like to introduce Febrik”.

Raw Color design slick identity for interior textiles brand Febrik

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Date
27 February 2015

Eindhoven-based graphic design and photography studio Raw Color has created a great multi-platform identity for interior textiles brand Febrik, using horizontal, laser-cut lines as a reference to archiving methods in textile sample books. They are utilised both for this purpose and as decorative details on business cards, stationary items and online.

Raw Color is run by Daniera ter Haar and Christoph Brach,who also art directed and photographed the brand imagery. The printed matter conveys a very fitting sense of texture and is packed with complimentary tones. It’s a quiet, clean backdrop for the range of knits and Pantone shades available from Febrik’s catalogue.

A collection of branding materials for Febrik laid out on a grey background. The set includes a fabric swatch hanger, business cards, a brochure, and a tablet displaying a digital lookbook.
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Raw Color: Febrik identity

A series of fabric swatch samples arranged on white cards. One card is titled “Razzle Dazzle” and another “Uniform Mélange”, featuring grids of textured textile squares in various colours and patterns.
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Raw Color: Febrik identity

A close-up of a printed calendar or planner. Three overlapping sections in white, terracotta, and grey each feature the word “FEBRIK” above a grid of thin, horizontal lines.
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Raw Color: Febrik identity

A screenshot of the Febrik website. A large image shows folded fabric samples in dark blue and grey, with the text “Sprinkles” and “Design by Bertjan Pot” below.
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Raw Color: Febrik identity

A series of white fabric sample books by Febrik are spread across a grey surface. The pages display various textile swatches in a range of colours and patterns, alongside technical specifications.
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Raw Color: Febrik identity

A collection of fabric swatches from Febrik are scattered across a grey surface. Each sample features a small square of textured textile attached to a white card with the brand name “Febrik”.
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Raw Color: Febrik identity

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About the Author

Billie Muraben

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Billie studied illustration at Camberwell College of Art before completing an MA in Visual Communication at the Royal College of Art. She joined It’s Nice That as a Freelance Editorial Assistant back in January 2015 and continues to work with us on a freelance basis.

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