The test of a great project isn’t always whether or not it’s realised. We’ve seen this countless times, from the cheeky MTV illustrations that were deemed too naughty to an innovative paper-based typeface that never saw the light of day. This identity for the RCA’s 2016 graduate exhibition by Summer Studio is similarly great, yet unfortunately similarly shelved.
“We’ve developed an approach which is based on type with character and narrative,” explains Summer Studio. “We feel like there are qualities in illustration – such as narrative and character – that are often overlooked in graphic design.
“Graphic design is supposed to celebrate neutrality, sometimes forgetting that defining neutrality is a narrative too. We combine individuality with consistent and clear communication, believing that this allows for the audience to be inspired and informed simultaneously.”
Summer Studio is formed of RCA graduates Minna Sakaria and Carolina Dahl, who have now left London to set up two outposts in Gothenburg and Stockholm. Previous projects include last year’s RCA Work in Progress exhibition identity.
- Meet illustrator Inji Seo's cast of curvy characters
- Riposte magazine meets graphic designer Sheila Levrant de Bretteville
- Nicolas Garner explores the clash of digital and organic in his hyperreal imagery
- Dennis Church’s 12-year project sees him capture the visual noise of America’s streets
- Hudson Christie’s illustration trickery uses depth to create textured, flat pieces
- A rare interview with enigmatic and cherished photographer, Nguan
- Parker Day's lurid colours and grotesque characters elevate identity and fantasy (NSFW)
- Paper reveals Break the Internet take two, with Nicki Minaj shot by Ellen von Unwerth
- Bea de Giacomo photographs the wonders of pregnancy
- Matthieu Lavanchy recreates food emojis "irl" for The Gourmand's tenth issue
- Introducing Broccoli, the publication “normalising cannabis use, especially for women”
- One Step Ahead: we meet Paula Scher, the trailblazing Pentagram Partner