The test of a great project isn’t always whether or not it’s realised. We’ve seen this countless times, from the cheeky MTV illustrations that were deemed too naughty to an innovative paper-based typeface that never saw the light of day. This identity for the RCA’s 2016 graduate exhibition by Summer Studio is similarly great, yet unfortunately similarly shelved.
“We’ve developed an approach which is based on type with character and narrative,” explains Summer Studio. “We feel like there are qualities in illustration – such as narrative and character – that are often overlooked in graphic design.
“Graphic design is supposed to celebrate neutrality, sometimes forgetting that defining neutrality is a narrative too. We combine individuality with consistent and clear communication, believing that this allows for the audience to be inspired and informed simultaneously.”
Summer Studio is formed of RCA graduates Minna Sakaria and Carolina Dahl, who have now left London to set up two outposts in Gothenburg and Stockholm. Previous projects include last year’s RCA Work in Progress exhibition identity.
- “Fear and desire for connection and the blocks to it”: artist Martine Syms on her exhibition Grand Calme
- Iggy Ldn captures beauty, power and pain in his short film, Velvet
- Art Bank Taiwan joins London Design Biennale this week, exploring cultural identity through political and social commentary
- Tiziana Jill Beck explores the identity of anonymous travellers through masks
- The new issue of Indoek brings America's oldest city to life
- Master of plasticine Kate Isobel Scott is back with a new animation
- Uber gets another new logo, gives you something to make small talk about this weekend
- “Go, go, go”: how DIA messed with design theory, only to improve it
- Type designer Kia Tasbihgou on how “knowing cool designers and nice fonts isn’t enough”
- Watch the trailer for the Don't Hug Me I'm Scared, the television show
- V&A curator Marie Foulston wants us to look at video games through the lens of design
- You know that great feeling of popping a spot? You'll get that from Sophie Koko Gate's new animation