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Saaatchi & Saatchi: Rekorderlig Silver Skaters

Work / Advertising

Bonkers, beardy and very Swedish new Saatchi & Saatchi Rekorderlig ad

First we had the John Smiths ad that proved a very ordinary bloke could be a dab hand at rhythmic gymnastics, now we bring you a surreal ad that shows that two less ordinary, but very beardy blokes are a veritable Scandi Torvill and Dean. The spot for Rekorlderlig cider by Saatchi & Saatchi documents two very talented figure skaters training under the watchful eye of their devoted, less hirsute coach. It’s infused with grace and oddball humour, and was “born out of the thought that there is something beautifully invigorating and refreshing about seeing someone skating on ice on a sunny day when the sky is blue,” according to the agency. Brilliantly bizarre and, as the streamline goes, “beautifully Swedish.”

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Saaatchi & Saatchi: Rekorderlig Silver Skaters

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Saaatchi & Saatchi: Rekorderlig Silver Skaters

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Saaatchi & Saatchi: Rekorderlig Silver Skaters

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Saaatchi & Saatchi: Rekorderlig Silver Skaters

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Saaatchi & Saatchi: Rekorderlig Silver Skaters