Behind-the-scenes of Robert Bösch's jaw-dropping Matterhorn shoot
Ambition is an often underrated component of creative undertakings, but that’s not a charge that can be levelled at Robert Bösch’s genuinely astonishing shoot for Mammut’s 2015 campaign. Working with hundreds of specialist climbers, Robert took this extraordinary series of images to mark the 150th anniversary of the first ascent of the Matterhorn ridge by Edward Whymper. These pictures have been doing the rounds for a few weeks now but if you haven’t come across them yet then let yourself be dazzled by their brilliance and the organisational feats that brought them into being.
And if you have already seen them, well first look at them again, and then watch the interesting behind-the-scenes video (below) recently posted on Mammut’s YouTube channel which gives you a great insight into how it all came together.
Robert Bösch: Mammut Key Visual Matterhorn 2015
Robert Bösch: Mammut Key Visual Matterhorn 2015
Robert Bösch: Mammut Key Visual Matterhorn 2015
Robert Bösch: Mammut Key Visual Matterhorn 2015
Robert Bösch: Mammut Key Visual Matterhorn 2015
Robert Bösch: Mammut Key Visual Matterhorn 2015
Robert Bösch: Mammut Key Visual Matterhorn 2015
Robert Bösch: Mammut Key Visual Matterhorn 2015
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

