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A long line of people in red and black clothing stand atop a narrow, towering rock spire. They are surrounded by a vast, snowy mountain range under a cloudy sky.

Behind-the-scenes of Robert Bösch's jaw-dropping Matterhorn shoot

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Date
29 October 2014

Ambition is an often underrated component of creative undertakings, but that’s not a charge that can be levelled at Robert Bösch’s genuinely astonishing shoot for Mammut’s 2015 campaign. Working with hundreds of specialist climbers, Robert took this extraordinary series of images to mark the 150th anniversary of the first ascent of the Matterhorn ridge by Edward Whymper. These pictures have been doing the rounds for a few weeks now but if you haven’t come across them yet then let yourself be dazzled by their brilliance and the organisational feats that brought them into being.

And if you have already seen them, well first look at them again, and then watch the interesting behind-the-scenes video (below) recently posted on Mammut’s YouTube channel which gives you a great insight into how it all came together.

A long line of people wearing bright red bodysuits walks across a vast, snow-covered mountain landscape. The figures stretch far into the distance, winding through dark, jagged peaks under a cloudy sky.
Above

Robert Bösch: Mammut Key Visual Matterhorn 2015

Hundreds of skiers in red suits are spread across a vast, white snowy slope. They are arranged in a large, inverted triangle shape against a backdrop of jagged, snow-capped mountains.
Above

Robert Bösch: Mammut Key Visual Matterhorn 2015

A long-exposure photograph of the Matterhorn at night. A trail of glowing red lights climbs the steep, snowy ridge to the peak, surrounded by a red haze.
Above

Robert Bösch: Mammut Key Visual Matterhorn 2015

Dozens of people in red jumpsuits cling to a sheer grey cliff face, arranged in a tight circular formation. Below them, a large stone statue of a figure is carved directly into the rock.
Above

Robert Bösch: Mammut Key Visual Matterhorn 2015

Twenty people hang in a horizontal line from cables attached to a rocky overhang. They are suspended high above a vast, snow-capped mountain range under a cloudy sky.
Above

Robert Bösch: Mammut Key Visual Matterhorn 2015

A vast, snow-covered mountain range under a pale, overcast sky. In the foreground, a steep, rocky ridge is dusted in white, with a small, geometric pattern of marks etched into the snow.
Above

Robert Bösch: Mammut Key Visual Matterhorn 2015

A long line of people in red and black winter gear treks up a snowy mountain slope. They follow a groomed path that leads toward a group gathered at the peak against a backdrop of jagged grey mountains.
Above

Robert Bösch: Mammut Key Visual Matterhorn 2015

A line of people stand along the narrow ridge of a towering, jagged rock spire. They are surrounded by a vast, snow-covered mountain range under a cloudy sky.
Above

Robert Bösch: Mammut Key Visual Matterhorn 2015

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About the Author

Rob Alderson

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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

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