The Walker Arts Center wows us with a beautifully conceived festival identity

Date
15 August 2012
Reading Time
1 minute read

Continuing their longstanding tradition of graphic excellence and spectacular events the Walker Art Center have recently produced this striking identity for Rock the Garden, a one-day festival within the centre’s grounds that featured the likes of Tune-Yards, The Hold Steady and Doomtree. The identity uses a monolithic abstract form as its centrepiece, created from overlaid lines and dots that form unique moire patterns when overlaid over pre-existing patterns and imagery.

Used in isolation the symbol is combined with vibrating colour palettes that create a mild optical illusion, causing the identity to leap from the page, marking out Rock the Garden as one of the must-see events of the year.

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Walker Art Center: Rock the Garden

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Walker Art Center: Rock the Garden

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Walker Art Center: Rock the Garden

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Walker Art Center: Rock the Garden

Above

Walker Art Center: Rock the Garden

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Walker Art Center: Rock the Garden

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Walker Art Center: Rock the Garden

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About the Author

James Cartwright

James started out as an intern in 2011 and came back in summer of 2012 to work online and latterly as Print Editor, before leaving in May 2015.

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