We’ve seen lots of Fischli & Weiss inspired chain reactions in creative work over the last few years, so this latest one for A-Trak & Tommy Trash’s Tuna Melt should be a total non-event. However, the charms of Kinetic King’s (AKA Tim Fort) unbelievable patience makes this one something to write home about, demonstrating that compelling content is a brilliant way to stop the viewer’s pesky skipping finger. The big final reveal had me literally laughing out loud (also, for the cynics – it turns out they really did do it.).
About the Author
Alex joined as director in 2008 and oversees the commercial side of The HudsonBec Group which includes It's Nice That, Anyways, Lecture in Progress and If You Could Jobs. Contact him to discuss working with us on sponsored content, commercial partnerships, media partnerships and commissioning work.