Currently a student at the Hochschule für Gestaltung Karlsruhe in Germany, graphic designer Sascia Reibel has a penchant for sparse, type-focused design. Her book design is especially strong and while there’s glimmers of work we’ve shown before like Michel Egger’s monochromatic work, it’s the concepts behind Sascia’s designs that make her work even more interesting.
Take her project from earlier this year titled, Mass, a research project on crowds, movement, hysteria and group dynamics. To see an analytical approach adopted for an organic, typically uncontrollable phenomenon creates a wonderful contrast. The project sees Sascia categorising types of crowds and including long lists like locations of “human crushes” from 1876 to 2015. The book features found imagery to support the document but the designer also uses typography to visually communicate the appearance of a crowd and its domino effect. It’s great to see Sascia using graphic design to quantify and analyse such an abstract topic, and to make her designs a dynamic part of the work rather than simply framing the content.