Back in July, creative partnership Sawdust (aka Jonathan Quainton and Rob Gonzalez) was tasked by Nike basketball to create a bespoke typeface for NBA champ Kobe Bryant. Beautifully sharp, the duo has just released a custom typeface for fellow NBA star, LeBron James. The new typeface emulates the same dynamism and energy, but it’s broader and more imposing, suiting 6’ 8” LeBron perfectly.
Taking cues from the player’s existing crown-like logo mark, which alludes to his self-appointed “King James” title, the letterforms are bold, athletic and still majestic enough to carry the weight of LeBron’s reputation and stature.
About the Author
Rebecca became staff writer at It’s Nice That in March 2016 before leaving the company at the end of 2017. Before joining the company full time she worked with us on a freelance basis many times, as well as stints at Macmillan Publishers, D&AD, Dazed and frieze.