Some brave, dark and rather moody graphic design here from Farrow, which has created a recent advertising campaign for furniture brand SCP. The design is a wonderful departure from the interiors world’s usual white, crisp look, instead centring around beautifully shot, dark photography that captures nothing but the edges where the light catches an arm of a chair or the curve of a couch. Farrow and SCP are long time collaborators, having worked together on project including a rather sleek clock in the past, but this new work is so striking in its simplicity, confidence and breaking of convention.
About the Author
Emily joined It’s Nice That as Online Editor in the summer of 2014 after four years at Design Week. She is particularly interested in graphic design, branding and music. After working It's Nice That as both Online Editor and Deputy Editor, Emily left the company in 2016.