There Is' ace new typographic projects for Wired and New York Times magazine

Date
31 July 2015

We’ve been extolling the virtues of graphic designer Sean Freeman since way back in 2008 when some of you were likely still in short trousers and I was at university saying pretentious things about poems I’d half-cribbed from York Notes. In all that time our love for his work hasn’t faded, and while seven years ago we were content to devote just 11 words to Sean, today we’ll dedicate a few more to him to bring you some great recent work.

Sean’s site updates include some lovely work for Wired magazine, which uses typography to reproduce the look of the ebola virus under a microscope. With swirls, swoops and intricate textures, it’s a very smart way of using lettering to convey complex ideas in a simple, quick format. He’s also created a photographic type treatment made of water droplets for the New York Times Magazine’s Fountain of Youth issue, and made some lovely letter cushions for an installation in the Siam shopping centre in Thailand.

“We wanted to come up with some artwork that would really tie in with the space, as well as with the concept of fashion itself, by making some lettering out of fabrics,” Sean explains. “It was the perfect excuse to produce a very dimensional piece which would translate into an immersive experience, aiming to engage the audience in a creative moment of their own.” People were encouraged to interact with the letters and patterns to create their own combinations. “We came up with some pop-looking eye-candy letters on a minimalist structure, having hyper-colourful and organic textures that we photographed and digitally printed meeting with very classic graphic monochrome patterns, adding soft gradients to bring a kind of neutral balance in the mix,” says Sean.

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Sean Freeman: Wired

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Sean Freeman: Siam Center

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Sean Freeman: Siam Center

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Sean Freeman: Siam Center

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Sean Freeman: New York Magazine

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About the Author

Emily Gosling

Emily joined It’s Nice That as Online Editor in the summer of 2014 after four years at Design Week. She is particularly interested in graphic design, branding and music. After working It's Nice That as both Online Editor and Deputy Editor, Emily left the company in 2016.

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