Madrid-based design and art direction studio Serial Cut don’t do subtle – in fact they’re probably not even familiar with the word. What they do understand however is brash, bold and highly-polished so it’s no surprise that they’ve opted for Extra Bold as the title of their very first retrospective publication, looking back at the past 13 years of the studio’s creative output.
Working with a massive variety of photographers, designers, animators and 3D designers, Serial Cut have been art directing some of the most vibrant work out there for some of the largest international clients imaginable. There’s not many studios that can boast having Nike, Sony, Diesel, Coke, Rolling Stone, Wieden and Kennedy and MTV on the same client list and still maintain such an impressive level of creative freedom throughout their portfolio. But that’s clearly why the big names keep on coming back to these guys; they know what they’re doing, and they’re doing it exceptionally well.
Though the studio has chosen the humble hardback as the medium to document their output Extra Bold is by no means your run-of-the-mill volume. It’s packed full of augmented reality features that allow you to connect with no less than 18 virtual figures, 14 “making of” videos, 16 commercials, 11 zoom images and three navigable websites, all via a specially designed app. Pretty comprehensive if you ask us.
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