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A triptych of three close-up images showing different fabric textures and colours. From left to right, a blue and white geometric arrangement, a stack of folded yellow fabric, and a textured green textile.

Some collaborative eye-candy here from severafrahm x Zoeppritz for Aesthetics Habitat

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Date
21 May 2013

What more could you ask for on a boring Tuesday than a creative three-way collaboration between some of the world’s most up-and-coming designers? These silky, foldy, layered scenes are the result of severafrahm, JAG Zoeppritz and Aesthetics Habitat putting their creative minds to work and coming up with these strange dream-like sets.

The combination of severafahm’s artistic direction and photographic skills, the softness of Zoeppritz’s fabrics and the conceptual thoughts of Aesthetics Habitat is a a kind of cocktail I have never come across, and a real pleasure to witness. I don’t know about you, but when I look at these It almost feels like someone is rubbing a soft towel over my face – and it’s really nice.

A bright yellow fringed towel hangs over a white wooden step. The scene is set against a backdrop of bold black, brown and dark green colour blocks.
Above

severafrahm x Zoeppritz for Aesthetics Habitat

A close-up of a deep purple felt surface with a matching folded piece of fabric laid across it. A bright blue fringed edge runs along the side of the structure.
Above

severafrahm x Zoeppritz for Aesthetics Habitat

A stack of folded yellow fabric rests against a yellow wall. A single piece of the same material drapes down from above to join the pile.
Above

severafrahm x Zoeppritz for Aesthetics Habitat

A close-up of a teal fabric with a soft, brushed texture. A diagonal fold reveals a frayed edge with small, loose threads.
Above

severafrahm x Zoeppritz for Aesthetics Habitat

A glass of water sits on a bright orange plinth. Behind it, vertical panels of brown, white and black create a minimalist, geometric backdrop.
Above

severafrahm x Zoeppritz for Aesthetics Habitat

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About the Author

Liv Siddall

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Liv joined It’s Nice That as an intern in 2011 and worked across online, print and events, and was latterly Features Editor before leaving in May 2015.

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