Launch Recite Me assistive technology

Music: Disabled fans create club track using brainwaves in Smirnoff Mindtunes

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Date
10 June 2013

We throw superlatives around on this site like lovely word confetti but believe us when we say This. Is. INCREDIBLE. Smirnoff has teamed up with DJ Fresh for a world first which sees three disabled dance music fans create a club track using their minds. I know! Smirnoff and DJ Fresh worked with Julien Castet, one of the world’s leading brainwave technology experts, who devised software which transformed the musicians emotions into brainwaves and brainwaves into soundwaves to create music.

The video is amazing as you watch the switches and dials moving of their own accord and get to see the trio enjoying the fruits of their labours in a club setting. DJ Fresh said: "Ever since I was a little boy I’ve loved technology and always wanted to work with something cutting edge. What a privilege to be given the opportunity to do just that and collaborate with some truly inspirational people.

“The power of the brain and this brainwave technology is amazing –it just goes to show what people have the power to create if they’re given the platform to do so.”

Smirnoff Mindtunes was supported by Queen Elizabeth’s Foundation for Disabled People, who will receive the proceeds from sales of the tune (available through iTunes).

A person seen from behind wears a black high-tech headset with sensors pressed against their scalp. In the blurred background, another person looks on from a brightly lit room.
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Smirnoff Mindtunes (still)

Three people sit in a studio, two of whom are in wheelchairs. In the foreground, a music keyboard and mixing desk sit on a table.
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Smirnoff Mindtunes (still)

A person sits with their eyes closed, wearing a high-tech headset and a mechanical frame around their head. They are positioned in a bright, white room with equipment cases in the background.
Above

Smirnoff Mindtunes (still)

A crowd of people dance in a dark, atmospheric club lit by red and blue lights. A screen in the background displays the word “MINDTUNES”.
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Smirnoff Mindtunes (still)

A logo for Drinkaware on a plain white background. The black text reads “drinkaware.co.uk” with the red words “for the facts” positioned below.

This article was produced in association with Smirnoff.

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