Love branding? Love to work out? Longing to combine the two without resorting to one of those treadmill desks? Then Studio Dumbar’s Logogym has the answer. No more pesky clients or sweaty changing rooms, this is the solution you’ve been looking for: a small cardio workout and a good stretch, even some contortion exercises (flexibility and pre-existing injuries withstanding), and all the while you get to really study some of the world’s most famous logos. What’s not to dig?
This exploration of the human body and well-known logo design is courtesy of Studio Dumbar, which launched the Logogym site as an open call for people to send in their own images that capture bodies becoming branding. The site is simple in its design and using a typically bright Dumbar backdrop of fluoro yellow, offsetting the monochrome and often hilarious images perfectly. We’re currently trying to figure out what acrobatics we’d need to form the It’s Nice That smiley logo, so watch this space.
About the Author
Emily joined It’s Nice That as Online Editor in the summer of 2014 after four years at Design Week. She is particularly interested in graphic design, branding and music. After working It's Nice That as both Online Editor and Deputy Editor, Emily left the company in 2016.