Swedish agency Summer Studio has created the identity for the Royal Institute of Art Stockholm spring exhibitions, which showcase work by graduating students from fine art and architecture courses in several separate exhibitions around Stockholm. Summer Studio’s Minna Sakaria and Carolina Dahl were commissioned together with the design collective 2typer (Sepidar Hosseini and Moa Schulman), and created a look based around multiple posters.
“The project was complex, with its 50+ students exhibiting 50+ different art projects with as many different topics,” says Summer Studio. "We decided to work with this diversity rather than against it and asked ourselves if it was possible to create a framework that could allow a multitude of visual expressions as well as communicate clearly.
“Our solution was to develop a multiple poster identity. This meant that instead of having all the information on one contained poster, we split up the information layers (logo, address, title, illustration) and gave each layer its own poster. This resulted in no less than 35 posters. The curation of the posters into communication clusters was made by the person posting them. Hence, the design was incomplete without our favourite design principal, randomness and participation.”
The illustrations that feature on the posters are the result of sending out a questionnaire to students, asking questions like “if your piece was a temperament, what would it be?” The imagery was then created in response to this. MFA and BFA courses are differentiated through the colour schemes (red for the former, blue for the latter).
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