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Nice and Serious: Swing A Cat

Work / Web

Nice and Serious swings cats in protest at London housing prices

We all know the housing situation in London is shit. For the price of my south-of-the-river flat I could get a fully refurbished, three-bedroom, end-of-terrace on the seafront in any one of the country’s beautiful coastal towns. But I’m a sucker so here I stay. Thankfully a growing number of organisations are seeking to protest this financial absurdity and the latest to do so is Shelter.

The UK’s housing and homeless charity has teamed up with creative agency Nice and Serious to put together a microsite that sticks two fingers up to the capital’s crisis. How? By allowing you to calculate the price per 78.54ft squared (the area you’d need to swing an average cat) in each of London’s boroughs. It’s eye-wateringly expensive (not the website, that’s free to use) by the way, but the innovative way that Nice and Serious has chosen to communicate these issues has had us all impressed at It’s Nice That HQ.

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Nice and Serious: Swing A Cat