A chance to remix the adidas originals brand thanks to Talenthouse
In today’s creative community, it’s all about convergence. Multi-skilled practitioners are well-versed in producing stupendously good results by combining different genres, collaborating with different peers and colliding different visual styles. That goes to the heart of the new campaign for adidas originals, with the brand partnering with Talenthouse to offer you the chance to remix their look and feel in whatever way you see fit, and win £5,000.
Using one core element of the adidas originals brand as their starting point, they want creatives from all disciples – from animation to graphic design, photography to fashion – to “develop the unorthodox, the extraordinary, to deliver concepts never before seen, all in the name of originality.”
The best ones will be displayed in the adidas stores in both London and Liverpool and two overall winners will receive a bursary of up to £5,000 to support their creative development. The closing date is April 16 so time is ticking people!
This article was produced in collaboration with Talenthouse.
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.
