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Thomas Traum: KENZO: In-store and Web Patterns SS15 (still)

Work / Web

Travel to the depths of the internet with Thomas Traum for KENZO

If you caught our feature about the continuing collaborative culture of fashion house KENZO in the Winter issue of Printed Pages you’ll already know about Thomas Traum, the digital image-making extraordinaire who is responsible for the brand’s in-store moving graphics, among other things. He’s mastered digital technology in his own extraordinary way, creating moving, surreal, almost hallucinogenic tableaux which play continually in KENZO locations around the country, condensing the brand’s innovative approach into a series of vibrant, evolving situations.

Here’s his newest work for the brand – a moving 3D collage of shifting pastel stripes, a painterly jungle of blue and turquoise foliage and a never-ending motorbike ride into the depths of your screen.

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Thomas Traum: KENZO: In-store and Web Patterns SS15 (still)

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Thomas Traum: KENZO: In-store and Web Patterns SS15 (still)

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Thomas Traum: KENZO: In-store and Web Patterns SS15 (still)

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Thomas Traum: KENZO: In-store and Web Patterns SS15 (still)

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Thomas Traum: KENZO: In-store and Web Patterns SS15 (still)

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Thomas Traum: KENZO: In-store and Web Patterns SS15 (still)

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Thomas Traum: KENZO: In-store and Web Patterns SS15 (still)

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Thomas Traum: KENZO: In-store and Web Patterns SS15 (still)