The narrative surrounding property in London constantly comes back to luxury developments like South Bank Tower. The promotional campaigns for these are usually relentlessly aspirational, and lack personal touch to say the least. It comes as a surprise then, to see Paris-based illustrator Tom Haugomat raise the bar with a series of striking, cinematic posters for the Southbank high-rise. No stranger to commercial projects, we last featured a Volkswagen campaign Tom illustrated in 2015, which demonstrate the same flair for shadow work and two-tone colour palettes. His illustrations for South Bank Tower cleverly use perspective and even more dramatic lighting, and show views of London landmarks from stylish interiors, including St. Paul’s Cathedral, the Shard, the London Eye, Tower Bridge and the Oxo Tower.