A man cavorting around the British countryside in a watermelon costume

Some video directors like to head straight to the lyrics of a song for inspiration. The lyrics of Tom Rosenthal’s song Watermelon are as follows: “It’s watermelon time, I said boom boom boom boom boom boom boom. It’s watermelon time, I said boom boom boom boom boom boom boom. It’s watermelon time, I said boom boom boom boom boom boom boom. It’s watermelon time, I said boom boom boom boom boom boom boom. It’s a fruit based love.” It only seems fitting then that the video accompaniment to this tune is footage of a man in an extremely well-crafted watermelon suit, bounding around the British countryside willy-nilly. Hats off to Sidd Khajuria, Ben Elwyn, Nathan Jones, and Tom Rosenthal himself for keeping things simple, with fantastic results.