WHY has no one utilised the dry-ice in the fruit and veg section in a supermarket for the inspiration behind a music video before?! It’s strangely hypnotic seeing it waft all over the aubergines, falling gracefully over the shiny brown onions as if it were landing softly on the round toe of Gene Simmons’ shoe in 1975. Picture Pictures, the guys over in the US who have made some of the most fantastic music videos on It’s Nice That in the past few years, have recently completed this masterpiece for super nice man Chaz Bundick AKA Toro Y Moi.
Swoop over suburban spots of America to join Chaz in an impeccably neat supermarket (aren’t supermarkets beautiful once you take away all the people?) to find him hanging out with a couple of characters who stand around in well-framed shots and throw foodstuffs on the floor in slow motion. This graceful, stylish music video must have taken a very long time to make (especially those panning shots of Chaz lying on the grass) and is something of a work of art. Nice one to everyone involved, and well done Chaz for looking so cool even when holding a red cabbage.