Jack White’s Tennessee-based record label Third Man Records have released their fair share of exotic formats; from glow-in-the-dark 45s to 13" ‘Texas’ size LPs, so it’s unsurprising to see them pushing the bar again. This time, Jack’s cheekily sandwiched a 7" inside a 12" to conceal a secret track that can only be found by cracking open the original vinyl. Whether you’re a fan of the man’s music or not, I think we can all learn from experimentation of tangible formats to keep them as extra special as we’ve always known they were.
About the Author
Alex joined as director in 2008 and oversees the commercial side of The HudsonBec Group which includes It's Nice That, Anyways, Lecture in Progress and If You Could Jobs. Contact him to discuss working with us on sponsored content, commercial partnerships, media partnerships and commissioning work.