Celebrating Macau's design scene with studio Untitled Macao
From branding and visual identities to wayfinding and signage design systems, the studio's vast portfolio is varied and awash with type and colour.
- Joey Levenson
- 11 April 2023
It’s always a treat when we get to peek in to the design industry of a location that gets scarce coverage. Today, we meet Untitled Macao, a design studio founded in 2017 by Au Chon Hin in the autonomous region of Macau. The studio’s work ranges from branding and visual identity to wayfinding and signage design systems, keeping all its work fresh and exciting with brightly saturated colours, and contemporary shapes and type. “We’re committed to spreading Macau's brilliant design all over the world,” says Hin.
The studio's clients exist all over Asia, and Hin's workspace is decorated by a slew of awards and recognition the team has won over the years due to its work across the continent – the work for Macao Design Week in 2020 is a particular stand out. “The use of a silvery grey colour scheme brings a sense of modernity while the classic font combined with 3D illustration are the perfect demonstration of Macau’s intergenerational design industry,” Hin explains. Whether the studio’s using Chinese proverbs, the fluidity of music, or Cambodian street colours, Untitled Macao continues to pull on eclectic references to further the frontier of design for Macau.
Untitled Macao: Mei Gung Ho (Copyright © Untitled Macao, 2022)
About the Author
Joey is a freelance design, arts and culture writer based in London. They were part of the It’s Nice That team as editorial assistant in 2021, after graduating from King’s College, London. Previously, Joey worked as a writer for numerous fashion and art publications, such as HERO Magazine, Dazed, and Candy Transversal.