Verena Michelitsch's stylish identity for Barcelona-based bag brand

We featured the work of Verena Michelitsch back in June but on that occasion we focussed on the artier side of her practice. The Austrian graphic designer and illustrator was a founding member of the En Garde studio in Graz before moving to New York to work with Sagmeister & Walsh, Pentagram and RoandCo. Now working as design director at Sid Lee NY, Verena has an eye for stylish graphic solutions often characterised by illustrative touches and impressive restraint.

This is exemplified in her identity for Ada Blackjack, a Barcelona-based brand that makes handcrafted bags inspired by the eponymous Ada Blackjack, an Inuit hero who apparently “stands for resilience, endurance and bravery.” It was produced in collaboration with Tobias van Schneider, and the pair’s talents clearly dovetail to perfection.