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A close-up of an orange SanDisk Extreme Pro memory card. The side of the card features a silver strip with a “64” logo and the words “EXTREME PRO”.

Publication: Viction:ary expose some of Britain's best designers in 64GB

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Date
5 December 2013

Viction:ary can always be relied upon to produce exciting compendia that identify the state of various factions of the design world. Their raison d’être is the production of easily digestible, visually led books that pick up on current trends in design and explore otherwise underexposed parts of a industry we all know and love – from design for kids and slick business cards to the use of neon colours and the application of infographics. This time though their subject is one that’s incredibly close to our hearts; the design studios of Great Britain.

64GB is a 250-page beast of a book that features (you’ll kick yourself) 64 Great British individual creatives and studios considered to be at the forefront of the design industry. There’s a handful of names in there you’ll definitely know, but a whole heap of lesser-known designers to whom Viction:ary have given some much-deserved attention – Shaz Madani and Patrick Fry in particular. So even if the memory card-esque exterior doesn’t necessarily float your boat (the link does seem just a little bit tenuous) be assured that the content is still well worth your time.

Two orange books designed to look like SD memory cards. One is open to a page of text, while the cover of the other reads “64 GB” and “64 Eminent Creatives from Great Britain”.
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Viction:ary: 64GB

An open magazine showing a spread with bold graphic design and photography. The left page features a large blue “M” and the text “Modern Show”, while the right page displays a grid of interior and product photos.
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Viction:ary: 64GB

An open book displays a portfolio for the studio “ByAlex”. The pages feature a collection of furniture designs, including wooden tables and stools, alongside technical drawings and a photo of cardboard boxes printed with large letters.
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Viction:ary: 64GB

An open book displays a portfolio of branding and identity work for the “Simone Handbag Museum”. The pages feature a grid of layouts including logos, stationery, a red handbag, and photographs of a gallery exhibition.
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Viction:ary: 64GB

An open book displays a series of colourful brochures and pamphlets. The layouts show the printed materials arranged in stacks, fans and rows against a neutral background.
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Viction:ary: 64GB

An open magazine showing a spread of design work. The pages feature a series of photographs of furniture and installations, including a blue cylindrical plinth with the text “FORME & COLORI”.
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Viction:ary: 64GB

An open book displays a design portfolio for “Fieldwork”. The pages feature a collection of red and white branded stationery, including notebooks, business cards and a mailing tube.
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Viction:ary: 64GB

An open book displays a spread of graphic design work. The left page features a large grid of black and white icons and a mountain photograph, while the right page shows a series of gold and silver booklets.
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Viction:ary: 64GB

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Further Info

About the Author

James Cartwright

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James started out as an intern in 2011 and came back in summer of 2012 to work online and latterly as Print Editor, before leaving in May 2015.

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