In a world of information overload, Vlad Boyko is creating something new from upcycled visuals
Vlad tells us how repurposing old ideas has let him approach design with a new dynamism.
A sense of experimentation, playfulness and dynamism is sewn into the fabric of Vlad Boyko’s work. For Vlad, that tapestry is reliant on a love for “bizarre typography, naive but firm layouts, surprising colour combinations and unusual visuals”. And while Vlad’s practice is a melting pot of motion design, 3D, creative coding, sound design and traces of “analogue manipulation”, the Belgium-based designer has been primarily focusing on the concept of what he calls “upcycled visuals”.
Vlad's work is upcycled in the sense that he “experiments with already existing materials by modifying or distorting them”, in an attempt to cut against the grain of overflowing with new information. After his media studies in Poland, he spent time working as a freelance creative, producing posters, visual identities and lettering crafting this idea. Put simply, it’s about finding new purposes and contexts for existing ideas – a thought that “resonates with the post-modern idea of repurposing classical and already established concepts”. And as his approach isn’t very common, Vlad notes that none of this could be possible without the foundation of trust and “partner-like” relationships that he builds with his clients.
Vlad Boyko: Open Doors Day Poster (Copyright © Vlad Boyko, 2022)
About the Author
Roz (he/him) joined It’s Nice That for three months as an editorial assistant in October 2022 after graduating from Magazine Journalism and Publishing at London College of Communication. He’s particularly interested in publications, archives and multi-media design.